How do you write a cold DM to a business on Instagram?

Start with them: one sentence with a detail that is true only of that business, then one sentence on what you can do for them, and one easy question to end on. Two to four sentences, with no link and no meeting request.

How many follow-ups should I send, and when?

Two or three. The generator writes two: the first after 3 days, the last 5 days later, on day 8. The first adds something new or asks an easier question, and the last one says plainly that it is the last. Any reply ends the sequence.

When should I send a link to my offer or calendar?

Once they reply and want it. Then the link answers their question instead of being the first thing a stranger sees, which is why the first message and follow-up 1 end with a question, not a link.

How long should a cold DM be?

Short enough to read on a phone without scrolling: usually 180 to 260 characters. The generator shows the length of each message and tells you what to cut once it passes 300.

What happens to the text I type?

It stays in your browser. The generator builds the messages from the rules on this page, with no AI and no account, and sends or saves nothing.

Instagram cold DM generator

Add one detail about the business and what you can do for them. You get a first message and two follow-ups, 3 and 5 days apart, each checked against the rules from our guides as you edit it.

Runs in your browser with no AI and no account: nothing you type is sent or saved.

Works for any business. Answer 2 questions (the third is optional).

Not sure what to write? See an example:

1. What did you notice about them?

One thing true only of this business, in lowercase: it follows "I noticed".

2. What can you do for them?

One sentence about the result for them, not about your company.

3. What can you give them for free to start? (optional)

Follow-up 1 ends on this. If you skip it, it offers one example.

More options

Writing as

Just meA company

Recipient's first name (optional)

Goes after "Hi".

Question to end on

Something new for follow-up 1 (optional)

A second detail about them or a short example of your work.

How to build a good cold DM

A first message has four parts: why you are writing to this business; one detail that is true only of them; one sentence on what you can do for them; and one easy question. It fits in two to four sentences, with no link and no meeting request.

Follow-ups are shorter. The first, three days later, adds one new thing or asks a question they can answer in a word. The second, five days after that, says plainly that it is the last message and leaves the door open, with no bumping and no guilt. Any reply ends the sequence.

Cold DM examples by industry

The generator wrote each of these from the examples in the form above. Swap the detail for what you see at the business you are writing to.

Restaurants

Hi, I noticed your reviews keep praising the homemade dumplings, but there isn't a single photo of them on your profile. I shoot food photos and short reels for restaurants, ready for posts and stories. Is this a priority for you right now?

Beauty

Hi, I noticed the price list on your site has a new pigmentation treatment, but it hasn't appeared on your profile yet. I make stories and reels for salons, walking clients through new treatments step by step. Is this a priority for you right now?

Marketing agencies

Hi, I noticed you post new client reels every week, and there's a job ad for a video editor on your site. I edit reels for agencies under their own brand, delivered within 48 hours. Is this a priority for you right now?

Coaches and consultants

Hi, I noticed the link in your bio opens your price list as a file download. I build simple sites for coaches, with their offer and a sign-up for a first session. Is this a priority for you right now?

Online stores

Hi, I noticed each product in your store has one photo, and people in the comments keep asking about sizing. I shoot products from several angles and to scale, so the size is clear at a glance. Is this a priority for you right now?

B2B

Hi, I noticed your profile has plenty of photos of the machines, but not a single one of the people who run them. I shoot photos and short videos on factory floors that show the team, not just the equipment. Is this a priority for you right now?

Questions and answers

How do you write a cold DM to a business on Instagram?: Start with them: one sentence with a detail that is true only of that business, then one sentence on what you can do for them, and one easy question to end on. Two to four sentences, with no link and no meeting request.
How many follow-ups should I send, and when?: Two or three. The generator writes two: the first after 3 days, the last 5 days later, on day 8. The first adds something new or asks an easier question, and the last one says plainly that it is the last. Any reply ends the sequence.
When should I send a link to my offer or calendar?: Once they reply and want it. Then the link answers their question instead of being the first thing a stranger sees, which is why the first message and follow-up 1 end with a question, not a link.
How long should a cold DM be?: Short enough to read on a phone without scrolling: usually 180 to 260 characters. The generator shows the length of each message and tells you what to cut once it passes 300.
What happens to the text I type?: It stays in your browser. The generator builds the messages from the rules on this page, with no AI and no account, and sends or saves nothing.