Verified Meta Tech Provider

Outbound Instagram DMs and AI setting, on autopilot

Upload your prospect list, let AI write the first message in your voice, and send from your real account at human pace. Built-in CRM, automations and analytics handle the rest.

Human-pace sending · Campaigns, CRM, DMs and replies in one flow · Your account stays yours

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DM Hero

@dmhero.ai·Active now

Message…

How it works

From a cold list to a booked call

1Leads

Import your leads: CSV, spreadsheet, or manual paste

That is all it takes to start sending. Scoring, tags and niche groups are optional, you add them in the built-in CRM.

2AI Setter

Setter customized for your persona, based on your knowledge

It learns what you sell and what a good conversation sounds like, and then sets up meetings for you. You can test different configuration options at the same time and choose the best one based on the data

3Campaigns

Sequence of personalized cold DMs and follow-ups

Four messages spaced across seven days, written from your templates, and personalized

4Chrome extension

Cold DMs sent from your account, at human pace

Our Chrome extension types and sends DMs from your real Instagram account with randomized delays, daily caps and quiet hours.

5AI Setter

It runs the conversation and books the meeting

The lead replies and the AI Setter takes the whole conversation. It qualifies, answers questions, handles objections and books the meeting. You step in only once the lead is ready.

6Analytics

Choose the most effective campaigns and DMs

Reply rate per template, and how many of those replies turned into calls. What the replies teach goes straight back into the sequence, so the follow-ups get better the longer it runs.

Everything in one place

The full outbound stack, built for Instagram

AI first-message writer

Messages that sound like you, written in seconds

Feeds your saved tone and the prospect's profile into Claude. Out comes an opener that references something specific, not "hey, love your content!"

Chrome extension

Sends from your real account, at human pace

Randomized delays, daily caps, quiet hours. No third-party infrastructure.

Conversation AI

AI that converts conversations

DM Hero continues the conversation, qualifies leads, handles objections and moves them to the next step.

Built-in CRM

Leads, tags, statuses, no external database

Import CSV, organize by niche, tag by stage, export when you need to.

Analytics

Funnel you can actually read

Sent → replied → converted, broken down by campaign and by niche.

Use cases

Three paths to a booked call

  • Cold outreach

    Prospects who don't follow you yet.

    1. Target list
    2. CRM
    3. Campaign
    4. First DM
    5. Follow-ups
    6. Reply
    7. Call or sale
  • Audience monetization

    Followers you already have.

    1. Followers
    2. CRM
    3. Lead scoring
    4. Personalized DM
    5. Reply
    6. Call or sale
  • Engagement triggers

    New follow, comment, story reply.

    1. New signal
    2. CRM
    3. Auto DM
    4. Qualification
    5. Call or sale

Who it's for

From one account to full outbound systems

For one profile, one pipeline

Turn one Instagram account into a consistent outbound engine

Track engaged users, send natural first messages and follow up until they reply, all from one simple pipeline.

  • One account, one pipeline
  • Built-in CRM
  • AI-written openers
  • Safe sending limits

Perfect for creators, consultants, small businesses and founder-led teams.

Revenue calculator

See what outbound on autopilot is worth to you

Based on our pilot clients’ experience, sales metrics tend to be higher when using DM Hero

Your numbers

Your results

Per month

Booked calls

68

Value of warm leads we bring you

$135,000

Your earnings

$27,000

after your close rate (independent of us)

Your full CRM

Booked calls

225

Value of warm leads we bring you

$450,000

Your earnings

$90,000

after your close rate (independent of us)

Pricing

Pricing built to scale with your outbound

Lite

A light start without the full commitment

$199/mo

excl. VAT

Get started
  • Up to 500 outbound DMs / month
  • 1 Instagram account
  • AI replies tuned to your tone and offer
  • AI Setter qualifies leads and books meetings
  • Full CRM with contacts and deal stages
  • Campaign sequences
  • Analytics, dashboards and exports
  • Safe sending limits and rate limits

Single Account

Turn one account into a full outbound engine

$499/mo

excl. VAT

Get started
  • Up to 3,000 outbound DMs / month
  • 1 Instagram account
  • AI replies tuned to your tone and offer
  • AI Setter qualifies leads and books meetings
  • Full CRM with contacts and deal stages
  • Campaign sequences
  • Analytics, dashboards and exports
  • Safe sending limits and rate limits
Most popular

Multi-reps

Scale conversations without scaling headcount

$499/mo

excl. VAT

+ $249 per additional rep

Get started
  • Everything in Single Account
  • Per-rep limits and assignment rules
  • Per-rep performance dashboards
  • Lead and campaign rotation across reps
  • Per-rep billing and reporting
  • Global fleet-level dashboard

Multi-client

An operating system for clients, products and brands

Custom
Talk to us
  • Everything in Multi-reps
  • Per-workspace data isolation
  • Run sales for different offers and companies from one dashboard
  • Dedicated onboarding

All prices are net: VAT is added at checkout. No setup fees, no onboarding fees, no migration fees, ever.

Frequently asked

Everything buyers want to know, answered honestly.

ManyChat and Chatfuel are built for inbound: auto-replying to comments, keyword triggers, and simple flows inside conversations you already have. DM Hero is built for outbound, proactively reaching prospects who have never interacted with you. They solve different problems.

Every language Anthropic Claude handles natively, including English, Polish, Spanish, German, French and Portuguese. The model picks up casual vs. formal register and regional phrasing automatically. PL and EN we test before every release; other languages run on the same engine.

If your goal is blasting identical DMs to thousands of strangers, dropshipping to creators, or running mass auto-comments, this is the wrong tool. DM Hero is built for sales operators, founders and agencies who already know who they want to talk to and want a structured way to actually have those conversations.

DM Hero uses Meta's Graph API for the stable parts (account linking, inbox sync) and our Chrome extension for the parts where APIs change frequently (outbound sending). The split means the core sync is officially supported and the outbound path stays under our control. If Meta ever deprecates something we rely on, we ship a fallback before it affects your account.

Yes. How it works depends on what you're scaling. Lite and Single Account each cover one Instagram profile. Multi-reps lets you run several profiles under one team, with separate sending limits and per-rep dashboards. Multi-client goes further, with isolated workspaces per client, product or brand, each with its own accounts, templates and reporting. One dashboard across the lot, with one-click switching.

We store only what the product needs: your IG access token (for profile and conversation sync), the leads and conversations you create, and your settings. You can export everything to CSV or delete your account from Settings at any time. We never share, sell, or use your data to train AI models. Infrastructure is on Railway in the US today; EU data residency is on the roadmap.

Still have questions? [email protected]