Verified Meta Tech Provider
Outbound Instagram DMs and AI setting, on autopilot
Upload your prospect list, send cold DMs from your real account at human pace, and let the AI Setter answer the replies. Built-in CRM, automations and analytics handle the rest.
Human-pace sending · Campaigns, CRM, DMs and replies in one flow · Your account stays yours
DM Hero
@dmhero.ai·Active now
How it works
From a cold list to a call or a sale
Import leads as a CSV from your spreadsheet, or one by one
That is all it takes to start sending. Scoring, tags and niche groups are optional, you add them in the built-in CRM.
Setter customized for your persona, based on your knowledge
It learns what you sell and what a good conversation sounds like, then answers questions, handles objections and sends your booking or offer link to leads who are ready. You can test different configuration options at the same time and choose the best one based on the data
Sequence of personalized cold DMs and follow-ups
Your first DM and follow-ups, with each lead's name filled in and AI-suggested wording variations, on the schedule you set. Once a lead replies, their follow-ups stop.
Cold DMs sent from your account, at human pace
Our Chrome extension types and sends DMs from your real Instagram account with randomized delays, daily caps and quiet hours.
It drives the conversation to your goal: a call or a sale
The lead replies and the AI Setter takes the whole conversation. It qualifies, answers questions, handles objections and sends your link: to book a call, where the lead picks the time, or to your offer or checkout. You step in only once the lead is ready.
Choose the most effective campaigns and DMs
Reply rate per campaign and per template, and how many of those replies turned into a call or a sale. Every day the AI Setter also builds a pain map of your prospects, in their own words, so you know what to write next.
How it works
From a cold list to a call or a sale
Import leads as a CSV from your spreadsheet, or one by one
That is all it takes to start sending. Scoring, tags and niche groups are optional, you add them in the built-in CRM.
Setter customized for your persona, based on your knowledge
It learns what you sell and what a good conversation sounds like, then answers questions, handles objections and sends your booking or offer link to leads who are ready. You can test different configuration options at the same time and choose the best one based on the data
Sequence of personalized cold DMs and follow-ups
Your first DM and follow-ups, with each lead's name filled in and AI-suggested wording variations, on the schedule you set. Once a lead replies, their follow-ups stop.
Cold DMs sent from your account, at human pace
Our Chrome extension types and sends DMs from your real Instagram account with randomized delays, daily caps and quiet hours.
It drives the conversation to your goal: a call or a sale
The lead replies and the AI Setter takes the whole conversation. It qualifies, answers questions, handles objections and sends your link: to book a call, where the lead picks the time, or to your offer or checkout. You step in only once the lead is ready.
Choose the most effective campaigns and DMs
Reply rate per campaign and per template, and how many of those replies turned into a call or a sale. Every day the AI Setter also builds a pain map of your prospects, in their own words, so you know what to write next.
Everything in one place
The full outbound stack, built for Instagram
Messages that sound like you, written in seconds
Feeds Claude your saved tone and what you know about the lead. Out comes an opener that references something specific, not "hey, love your content!"
Sends from your real account, at human pace
Randomized delays, daily caps, quiet hours. No third-party infrastructure.
AI that converts conversations
DM Hero continues the conversation, qualifies leads, handles objections and moves them to the next step.
Leads, tags, statuses, no external database
Import CSV, organize by niche, tag by stage, export when you need to.
Funnel you can actually read
Sent → replied → converted, broken down by campaign and by niche.
Use cases
Three paths to a call or a sale
Who it's for
From one account to full outbound systems
For one profile, one pipeline
Turn one Instagram account into a consistent outbound engine
Track engaged users, send natural first messages and follow up until they reply, all from one simple pipeline.
- One account, one pipeline
- Built-in CRM
- AI-written openers
- Daily sending limits
Perfect for creators, consultants, small businesses and founder-led teams.
For scaling outbound capacity
Scale outbound by adding reps, not headcount
Each rep runs outreach from a separate profile, increasing conversation volume without relying on a single account.
- Add reps to increase capacity
- Separate limits per rep
- Rep-level dashboards
- Global view
Perfect for growth teams, B2B sellers and companies that need more conversations every day.
For clients, products and operators
One operating system for clients, products and reps
Keep every client, product or brand separate, with its own accounts, templates, campaigns and reporting.
- Separate workspaces
- Multiple reps per workspace
- Dedicated templates and workflows
- Global and workspace-level reporting
Perfect for agencies, sales operators, multi-product companies and franchise-style teams.
Revenue calculator
See what outbound on autopilot is worth to you
An estimate, not a promise: your numbers depend on your list, your offer and your follow-up
Your numbers
Your results
Per month
Booked calls
68
Value of warm leads at these rates
$135,000
Your earnings
$27,000
after your close rate (independent of us)
Your full CRM
Booked calls
225
Value of warm leads at these rates
$450,000
Your earnings
$90,000
after your close rate (independent of us)
Pricing
Pricing built to scale with your outbound
Starter
excl. VAT
- Up to 1,000 cold DMs a month (about 33 a day)
- 1,000 AI replies a month
- 1 Instagram account
- AI Setter qualifies leads, handles objections and drives the conversation to your goal by sending your booking, offer or payment link
- CRM with lead statuses, tags and notes
- Campaign sequences
- Analytics, dashboards and exports
- Daily sending limits and pacing
Growth
excl. VAT
- Up to 2,000 cold DMs a month (about 67 a day)
- 2,000 AI replies a month
- 1 Instagram account
- AI Setter qualifies leads, handles objections and drives the conversation to your goal by sending your booking, offer or payment link
- CRM with lead statuses, tags and notes
- Campaign sequences
- Analytics, dashboards and exports
- Daily sending limits and pacing
Pro
excl. VAT
- Up to 3,000 cold DMs a month (about 100 a day)
- 5,000 AI replies a month
- 1 Instagram account
- AI Setter qualifies leads, handles objections and drives the conversation to your goal by sending your booking, offer or payment link
- CRM with lead statuses, tags and notes
- Campaign sequences
- Analytics, dashboards and exports
- Daily sending limits and pacing
Outbound
excl. VAT
- Up to 3,000 cold DMs a month (about 100 a day)
- 1 Instagram account
- AI-personalized openers
- Inbox and CRM with lead statuses, tags and notes
- Campaign sequences
- Analytics, dashboards and exports
- Daily sending limits and pacing
Pro multi-reps
excl. VAT
+ $299 per additional rep
- Every rep gets the full Pro limits: 3,000 cold DMs and 5,000 AI replies a month
- Everything in Pro, on each rep's Instagram account
- Per-rep limits and assignment rules
- Per-rep performance dashboards
- Lead and campaign rotation across reps
- Per-rep billing and reporting
- Global fleet-level dashboard
Outbound multi-reps
excl. VAT
+ $149 per additional rep
- Every rep gets the full Outbound limits: 3,000 cold DMs a month
- Everything in Outbound, on each rep's Instagram account
- Per-rep limits and assignment rules
- Per-rep performance dashboards
- Lead and campaign rotation across reps
- Per-rep billing and reporting
- Global fleet-level dashboard
Multi-client
- Everything in Pro multi-reps
- Per-workspace data isolation
- Run sales for different offers and companies from one dashboard
- Dedicated onboarding
An AI reply counts once, even when it goes out as several messages.
Starter, Growth, Pro, Outbound and both Multi-reps plans start with a 7‑day free trial for new subscribers. Cancel before it ends and you pay nothing. All prices are net: VAT is added at checkout. No setup fees, no onboarding fees, no migration fees, ever.
Frequently asked
Everything buyers want to know, answered honestly.
ManyChat and Chatfuel are built for inbound: auto-replying to comments, keyword triggers, and simple flows inside conversations you already have. DM Hero is built for outbound, proactively reaching prospects who have never interacted with you. They solve different problems.
Every language Anthropic Claude handles natively, including English, Polish, Spanish, German, French and Portuguese. The model picks up casual vs. formal register and regional phrasing automatically. PL and EN we test before every release; other languages run on the same engine. Cold DM drafts are generated in English and Polish.
If your goal is blasting identical DMs to thousands of strangers, dropshipping to creators, or running mass auto-comments, this is the wrong tool. DM Hero is built for sales operators, founders and agencies who already know who they want to talk to and want a structured way to actually have those conversations.
DM Hero uses Meta's official Instagram Graph API to connect your account, sync your inbox, send the AI Setter's replies and the ones you write in the inbox, react to messages and automatically DM people who comment on your posts. Cold DMs and campaign follow-ups go out another way: our Chrome extension sends them from your own logged-in account at human pace, through Instagram's web interface, while Chrome is open on your computer. We build and maintain the extension ourselves.
DM Hero works with Instagram professional accounts, Business or Creator. You connect yours through Meta's official Instagram login, which doesn't support personal accounts. Switching to a professional account is free in Instagram's settings and needs no Facebook Page, but it makes the account public, since professional accounts can't be private. The Chrome extension sends from whichever account is signed in to Instagram in that Chrome profile, so sign in there with the one you connected.
Yes. How it works depends on what you're scaling. Starter, Growth, Pro and Outbound each cover one Instagram profile. The Multi-reps plans, Pro multi-reps and Outbound multi-reps, let you run several profiles under one team, with separate sending limits and per-rep dashboards, and every rep gets the plan's full limits. Multi-client goes further, with isolated workspaces per client, product or brand, each with its own accounts, templates and reporting. You switch between workspaces from one menu, without signing out.
We store what the product needs: your Instagram access token (encrypted), your leads, the conversations from the inbox you connect, and your settings. Our app servers (Amsterdam) and database (Ireland) are in the EU. AI features, some on by default, run on Anthropic's Claude API in the US, which receives the lead details and message text they need. Neither we nor Anthropic train AI models on your data, and we never sell it. Export everything to CSV or delete your account in Settings, any time. Our Privacy Policy lists who processes what, and where.
Still have questions? contact@dmhero.ai