Works with the tools you already use
Every reply, booking and handoff from your Instagram DMs reaches the rest of your stack. Here is what each integration does.
Calendly
BookingDirection: Calendly reports bookings to DM Hero
The AI Setter sends your Calendly link when the lead is ready to talk. Each booking made through it is matched to its conversation.
- The link goes out in the DM at the right moment, in your voice.
- A booking marks the lead as booked, with the meeting time.
- The booking reaches your other tools as a webhook event.
Needs: A plan with the AI Setter. Bookings report back on Calendly plans with webhooks (Standard and up).
Google Calendar
BookingDirection: DM Hero books events in it
The AI Setter agrees a time with the prospect in the DM and books the call straight into your calendar.
- Reads only when you are busy, never what your events say.
- Offers free times under your rules: working hours, length, buffer, notice, meetings per day.
- Asks for an email, creates the event with a Google Meet link, then confirms in the DM.
Needs: A plan with the AI Setter.
HubSpot
CRMDirection: Both ways, contacts and workflows
Leads you message become HubSpot contacts, and HubSpot workflows can enrol, pause or stop DMs.
- Contacts with DM Hero properties, stage and notes.
- A task when a lead needs you, a deal and a meeting for each booking.
- Workflow actions to enrol, pause or stop DMs (HubSpot Professional and Enterprise).
GoHighLevel
CRMDirection: DM Hero pushes contacts into it
Every lead DM Hero works on Instagram becomes a GoHighLevel contact, kept in step as the lead moves.
- Contacts with tags, fields and notes from the conversation.
- An optional opportunity that follows the lead's stage.
- A GHL workflow can add a contact to a DM Hero campaign through the API.
Slack
AlertsDirection: DM Hero posts notifications to it
Short notifications in two private channels, each with a button to the conversation and no conversation content.
- Conversations: replies to cold DMs, handoffs from the AI Setter, messages nobody will answer automatically.
- Important updates: booked and canceled meetings, and anything that blocks an account.
- You pick which kinds you receive.
Zapier
AutomationDirection: Events out, leads in
Connect DM Hero to the thousands of apps on Zapier with webhooks and the REST API.
- Catch DM Hero's signed webhooks in a Zap: a reply, a booked call, an opt-out, a handoff to you.
- Send leads from a Zap into a DM Hero campaign through the REST API.
- Every event carries the lead, the campaign and a link back to the conversation.
Make
AutomationDirection: Events out, leads in
Build Make scenarios on DM Hero events, and feed leads back into your campaigns.
- Catch DM Hero's signed webhooks in a scenario: a reply, a booked call, an opt-out, a handoff to you.
- Send leads from a scenario into a DM Hero campaign through the REST API.
- Every event carries the lead, the campaign and a link back to the conversation.
n8n
AutomationDirection: Events out, leads in
Run DM Hero events through your n8n workflows, cloud or self-hosted.
- Catch DM Hero's signed webhooks in a workflow: a reply, a booked call, an opt-out, a handoff to you.
- Send leads from a workflow into a DM Hero campaign through the REST API.
- Every event carries the lead, the campaign and a link back to the conversation.
Clay
EnrichmentDirection: Leads in, results out
Push leads from a Clay table into DM Hero and enrol them in a campaign, then get the results back as rows.
- Enriched leads go straight into a campaign.
- Replies, bookings and opt-outs come back to the table.
- A ready API key preset with exactly the permissions Clay needs.
REST API
DevelopersDirection: Your systems, both ways
Leads, campaigns, conversations and analytics from your own systems, with versioned, documented endpoints.
- Create leads and enrol them in campaigns.
- Read conversations, stages and analytics.
- Signed webhooks for every event you subscribe to.
MCP
DevelopersDirection: Your AI agents, with your API key
Let your AI agents work with DM Hero through the Model Context Protocol, with the same API key and permissions.
- Agents can look up leads, campaigns and conversations.
- They act only within the permissions of the key you give them.
- No separate setup: the same key works for the API and MCP.
Want to see it on your stack?
We will show you on a demo how DM Hero fits the tools you use.
