Works with the tools you already use

Every reply, booking and handoff from your Instagram DMs reaches the rest of your stack. Here is what each integration does.

Calendly

BookingDirection: Calendly reports bookings to DM Hero

The AI Setter sends your Calendly link when the lead is ready to talk. Each booking made through it is matched to its conversation.

  • The link goes out in the DM at the right moment, in your voice.
  • A booking marks the lead as booked, with the meeting time.
  • The booking reaches your other tools as a webhook event.

Needs: A plan with the AI Setter. Bookings report back on Calendly plans with webhooks (Standard and up).

Google Calendar

BookingDirection: DM Hero books events in it

The AI Setter agrees a time with the prospect in the DM and books the call straight into your calendar.

  • Reads only when you are busy, never what your events say.
  • Offers free times under your rules: working hours, length, buffer, notice, meetings per day.
  • Asks for an email, creates the event with a Google Meet link, then confirms in the DM.

Needs: A plan with the AI Setter.

HubSpot

CRMDirection: Both ways, contacts and workflows

Leads you message become HubSpot contacts, and HubSpot workflows can enrol, pause or stop DMs.

  • Contacts with DM Hero properties, stage and notes.
  • A task when a lead needs you, a deal and a meeting for each booking.
  • Workflow actions to enrol, pause or stop DMs (HubSpot Professional and Enterprise).

GoHighLevel

CRMDirection: DM Hero pushes contacts into it

Every lead DM Hero works on Instagram becomes a GoHighLevel contact, kept in step as the lead moves.

  • Contacts with tags, fields and notes from the conversation.
  • An optional opportunity that follows the lead's stage.
  • A GHL workflow can add a contact to a DM Hero campaign through the API.

Slack

AlertsDirection: DM Hero posts notifications to it

Short notifications in two private channels, each with a button to the conversation and no conversation content.

  • Conversations: replies to cold DMs, handoffs from the AI Setter, messages nobody will answer automatically.
  • Important updates: booked and canceled meetings, and anything that blocks an account.
  • You pick which kinds you receive.

Zapier

AutomationDirection: Events out, leads in

Connect DM Hero to the thousands of apps on Zapier with webhooks and the REST API.

  • Catch DM Hero's signed webhooks in a Zap: a reply, a booked call, an opt-out, a handoff to you.
  • Send leads from a Zap into a DM Hero campaign through the REST API.
  • Every event carries the lead, the campaign and a link back to the conversation.

Make

AutomationDirection: Events out, leads in

Build Make scenarios on DM Hero events, and feed leads back into your campaigns.

  • Catch DM Hero's signed webhooks in a scenario: a reply, a booked call, an opt-out, a handoff to you.
  • Send leads from a scenario into a DM Hero campaign through the REST API.
  • Every event carries the lead, the campaign and a link back to the conversation.

n8n

AutomationDirection: Events out, leads in

Run DM Hero events through your n8n workflows, cloud or self-hosted.

  • Catch DM Hero's signed webhooks in a workflow: a reply, a booked call, an opt-out, a handoff to you.
  • Send leads from a workflow into a DM Hero campaign through the REST API.
  • Every event carries the lead, the campaign and a link back to the conversation.

Clay

EnrichmentDirection: Leads in, results out

Push leads from a Clay table into DM Hero and enrol them in a campaign, then get the results back as rows.

  • Enriched leads go straight into a campaign.
  • Replies, bookings and opt-outs come back to the table.
  • A ready API key preset with exactly the permissions Clay needs.

REST API

DevelopersDirection: Your systems, both ways

Leads, campaigns, conversations and analytics from your own systems, with versioned, documented endpoints.

  • Create leads and enrol them in campaigns.
  • Read conversations, stages and analytics.
  • Signed webhooks for every event you subscribe to.

MCP

DevelopersDirection: Your AI agents, with your API key

Let your AI agents work with DM Hero through the Model Context Protocol, with the same API key and permissions.

  • Agents can look up leads, campaigns and conversations.
  • They act only within the permissions of the key you give them.
  • No separate setup: the same key works for the API and MCP.

Want to see it on your stack?

We will show you on a demo how DM Hero fits the tools you use.